The Chipotle brand is DEAD IMHO. Seriously a shame. I am really beginning to question ORGANIC food sourcing. To me organic is great when you grow your own. Who knows how big agra is handling it? Cases of norovirus, E. coli and salmonella have been found where Organic food is sold and the experts have no clue! Remember this? “Chipotle Mexican Grill stands out for its commitment to “Food with Integrity.” This means serving foods made with local, sustainably produced—and often organic—vegetables and beans and meats from naturally raised—not factory farm—animals.”
Stockholders need to cut their losses and Chiopotle needs to re-brand. I don’t see how anyone could have confidence in their food safety with their track record.